The municipality of Montemor-o-Novo is part of the Alentejo Wine Region and is one of the leading territories in the production of Vinho de Talha (clay amphora wine). The landscape combines the Alentejo plains with a historical heritage marked by walls, a castle, and traditional urban centers. Local viticulture preserves ancestral winemaking practices in clay amphorae, reinforcing the link between artisanal production, cultural identity, and Alentejo DOC wines. The municipality values this heritage through cultural wine tourism and participation in initiatives such as the European City of Wine 2026 and the Talha Wine Route.