The municipality of Vendas Novas is located in the Alentejo wine region, in a territory where agricultural tradition coexists with a strong urban and gastronomic dynamic. Local wine production reflects this duality, linking viticulture to the historical and military context of the city and to the daily life of the municipality. The municipality values the relationship between wine and regional gastronomy as a central element of its cultural identity and wine tourism offerings. Vendas Novas contributes to the Alentejo DOC landscape, asserting its own identity among the Portuguese wine municipalities.